The next generation of trainers

This month adidas have taken an Avatar-esque step into the unknown by launching trainers that come with their own explorable 3D world. A select range of adidas originals trainers will come with augmented reality coding on the tongue which, when used in conjunction with the adidas website, creates a full on virtual space.

Usage wise they are very simple - turn on your webcam, go to the website, and use your trainer as the remote.

In the coming months three further environments will be released for the shoes, check out the below link for two videos that explain all!