A little bit of genius from the team at Fibre One where they have created a campaign for their new snack bars. The premise is based on the belief that anything with Fibre in it can't taste good - but good news people, this is not true!
The team at Fibre One have created a syndrome and a whole set of entertaining videos offering the cure for disbelievers - the intro video is definitely worth watching. Good mix of subtle messaging and humour.
A clever marketing idea and if you're based in States you can get samples and coupons through the site as well.
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