Your own personalised bit of history

As a footballer you dream of scoring the winning goal in the World Cup Final - there is no other dream. Even if you are a goalkeeper you dream of scoring the winning goal from a corner or even better, direct from a goal kick.

However, if you are unlikely to play for a World Cup winning team then there is another decent milestone in you can achieve in your career - your own personal football boots. This is exactly what has happened to the little Argentinian magician Lionel Messi.

His sponsors adidas have created a special edition F50i boot inspired by his Argentinian roots. Messi is only the fourth player of all time to receive this honour, after Beckham, Beckenbauer, and Seeler. The above image shows Messi in his new boots doing what he does best.

Are you a disbeliever?

 Do struggle to cope with disbelief? You might have Irrational Belief Syndrome!

A little bit of genius from the team at Fibre One where they have created a campaign for their new snack bars. The premise is based on the belief that anything with Fibre in it can't taste good - but good news people, this is not true!

The team at Fibre One have created a syndrome and a whole set of entertaining videos offering the cure for disbelievers - the intro video is definitely worth watching. Good mix of subtle messaging and humour.

A clever marketing idea and if you're based in States you can get samples and coupons through the site as well.