Monday 28 September 2009

FIFA 10 - advert making 101


In the video game world there is probably no bigger face off each year than the battle between EA Sports FIFA franchise and Konami's Pro Evolution Soccer. Each year the combined sales figures of the titles make up a huge percentage of the overall games market and with that number growing year on year both publishers have more cash to splash on making their latest installment the must have game of the football season.

Until recently Pro Evolution Soccer had trumped FIFA on the most important aspect of all: gameplay. Even though FIFA has always been graphically superior and had all the licenses money can buy, Pro Evo has traditionally been the game for true football fans. However, for the last few years FIFA has been getting their game together and the developers over at Konami haven't been able to respond. By all accounts this years FIFA 10 is set to be the best yet and will finally fully surpass Pro Evo in the popularity stakes.

One thing FIFA has almost always got right are their adverts and the commercial for FIFA 10 is no exception. Their tried and tested formula of the past few years is as follows;
1. Recruit top real life footballers - Rooney, Benzema, and Xavi star in this years ad to name but a few
2. Put them together with real fans/FIFA players - this years version sees the pros playing amongst a whole group of fans
3. Show some cleverly shot gameplay - a rotating camera with changing team views really works well
4. Throw in some cinematic location shots - this years is about as iconic as you can get
5. A decent soundtrack and voiceover - see for yourself!

Watch the ad linked above and try to resist thinking about how many days it is until you can lay your hands on EA's latest masterpiece.

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